When evaluating gold sellers, these are the most important factors: 1. Reputation and Reviews Always choose a seller with positive customer reviews on platforms like Trustpilot, Reddit, and Discord communities. A well-established reputation is the number one indicator of safety. 2. Fast Delivery Times You don't want to wait hours (or worse, days) to get your gold. The best sellers complete trades within 5–15 minutes of payment confirmation. 3. Secure Transactions Encrypted websites, secure payment methods (PayPal, crypto, Stripe), and non-invasive identity verification are signs of a professional operation. 4. Responsive Customer Support If something goes wrong, live chat support should be available. Look for 24/7 assistance — especially useful for global players. 5. Competitive Pricing You want fair rates without getting scammed. Dirt-cheap gold may be tempting, but it usually comes with high risks. Reputable sellers strike a balance between affordability and security.